Annual Report 2013

State of Nordic Choice Hotels

This is Nordic Choice Hotels. We base our business on the support of three equally essential pillars: "People, Planet, Profit." We believe that we, to remain one of the largest hotel groups in the Nordic region, have to focus on more than just profits. Learn more about our hotel chains: Clarion Hotel®Clarion Collection®Quality Hotel™Quality Resort™ og Comfort Hotel® – as well as our collection of 10 independent hotels in Nordic Hotels & Resorts.


Nordic Choice Hotels

Choose your experience

Nordic Choice consists of five hotel chains in addition to Nordic Hotels & Resorts, a collection of 10 independent hotels. With this portfolio we offer our guests a choice, not just in terms of price, but of personal preference as well. Different guests have different needs, and we aim to create a tailored hotel experience for every guest, every time.



Number per country


Number of hotels

12 250

Number of employees

28 395

Number of rooms (incl. franchise)

8 379

Turn over incl. franchise (NOK mill.)

6 467 660

Number of guests


Equity (in percent)


ISO-certified hotels

861 592

Nordic Choice Club Members

Nordic Choice Hotels

Quick facts

171 hotels. 5 unique hotel chains. 10 independent hotels. 5 countries. 100 destinations.


We accommodate all your needs

Get to know our hotel chains

Find the hotel that matches both your wallet and your preferences. Explore the differences between our hotel chains for yourself. But remember – regardless of which chain you choose, the smile that greets you on arrival is free.

Free WifiFree coffeeROOM SERVICEConferenceMeeting roomRESTAURANTLOBBY SHOPFree supperCertified meeting advisorKITCHEN & TABLEExperience hotelsIndependent hotels

Free Wifi

Always online

All our hotels offers free Wifi both in your room and common areas. Log in information can be obtained from the reception, but a pro tip is to use your Nordic Choice Club membership number—that way you are always online. Become a Nordic Choice Club member here.

Free coffee

Smoking hot

We always offer free organic coffee. We serve about 2 800 cups every hour.


Stay in

Nothing is better than a lazy morning with breakfast in bed, or a quiet romantic dinner at the room. We also offer service directly to your meeting room.


Every occasion

We offer big conference centres for every occasion. Attention to detail is free.

Meeting room

Effective meetings

We offer full focus. We have meeting rooms for every possible need, all equipped with the latest technology.


Food for all

Our à la carte restaurants have always something new to delight you with. Enjoy a full dinner, snacks or simply just a drink.

We strive to use the best organic commodities, and are constantly supervising and improving our offers. Clarion Hotel can also call itself the first palm oil free hotel chain in the Nordic countries.


Only at Comfort Hotel

Comfort Hotel is all about simplistic quality. By not having mini bars in every room—you can by what you need in our lobby shop—we make your stay cheaper. Bonus: increased chance of meeting nice people in our lobby!

Free supper

Only at Clarion Collection

We offer free supper at night for all our guests between 18:00 and 21:00. If you check in later, we'd love to make you a snack to eat.

Certified meeting advisor

Only at Quality Hotel

Quality Hotel offers a dedicated Quality Meeting Advisor for our conference guests. We can assist you with planning and execution of your meeting, event or conference—be it 2 or 65 000 attendees.


Only at Clarion Hotel

Together with one of the world's best chefs, Marcus Samuelsson, Clarion Hotel has developed Kitchen & Table. The restaurant is built around the idea of fun dining, and fuses Manhattan's diversity and the Scandinavian kitchen. Combine this with local produce, and the result is an exciting and delightful eating experience—in a relaxed and vibrant atmosphere.

Experience hotels

Only at Quality Resort

Quality Resort is experience hotels close to the best destinations. Golf, hiking, skiiing, swimming or spa—every hotel offers a diversity of activities and attractions. We can cusomise different experiences for couples, families and companies based on your particular needs. At Quality Resort there is always something to look forward to.

Independent hotels

Only at Nordic Hotels & Resort

These are hotels worth the visit in itself. There is no equal. We offer the little extra for for those who want the best there is. We operate the independent hotels under there own brands, but they all sets themselves apart with exclusive interior, art and design, combined with near perfection room service. 

Mountains, fresh air, spa, culture or urban experiences—Nordic Hotels & Resorts will exceed your expectations every time.

Triple bottom line

More than profit

We believe that a dollar earned in an ethical manner exceeds its monetary value. That is why our reports are based on the three Ps: People, Planet & Profit. This is the core of our business philosophy. And our company should be assessed on the three "Ps"

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2013 in review

Year of growth

Nordic Choice had planned for 2013 to be a year of consolidation, but it turned into anything but. We opened 9 fantastic hotels, won a series of prestigious awards, launched the restaurant concept Kitchen & Table and made our comeback in Copenhagen. In short, it was a year full of highlights. You can view the Annual Report here. Here are the highlights from 2013. Enjoy!

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Quality Hotel

TripAdvisor Rankings

Ranked #1 Quality Hotel Fredrikstad
Ranked #3 Quality Hotel Waterfront, Ålesund
Ranked #3 Quality Hotel Sundsvall


Quality Hotel Edvard Grieg

Just 5 minutes from Bergen Airport. This new addition adds 220 new rooms in 2015—giving the hotel a total of 373 rooms. 11 new meeting rooms and a conference hall of 1000 sq. meters is also being added.

Find out more
New hotel

Quality Hotel Pond

Situated 10 minutes from Sola Airport and 20 minutes from Stavanger city centre. This brand new hotel opens in 2016 with 184 rooms and 6 conference halls.

New hotel

Quality Hotel Haparanda

Opens in 2016 with 208 rooms on 20 floors. Centrally located in Haparanda, northern Sweden. 1400 sq. meters of conference facilities.

New hotel

Quality Hotel Blåbyen

Opens fall of 2015 in Sortland. 135 rooms on 6 floors. Glass covered top floor with vantage point, restaurant and breakfast hall.


Best international Quality Hotel

Quality Spa & Resort Strømstad—awarded by Choice Hotel International 


Best Europian Quality Hotel

Quality Spa & Resort Strømstad—Awarded by Choice Hotel Europa

Nordic Hotels & Resorts

TripAdvisor Rankings

Ranked #1 Copperhill Mountain Lodge, Åre
Ranked #1 THE THIEF, Oslo

Nytt hotell

Quality Hotel View

Opens fall 2015 with 302 rooms over 16 floors. Situated at Hyllie, Malmö, 10 minutes with train from Copenhagen. Lobby bar, lounge and restaurant. 16 conference halls with a total capacity of 1120 people.


Best ski hotel

Copperhill Mountain Lodge—Awarded by World Ski Awards

Find out more

Best spa and conference center

Yasuragi Hasseludden—awarded by SpaStar Awards


Best hotell suite

THE THIEF—awarded by European Hotel Design Awards.

Find out more

Gold Winner in CSR

THE THIEF—awarded by HSMAI

New hotel

Comfort Hotel Norrköping

Located in Norrköping city centre with 200 rooms, restaurant and gym. Opens 2015.

Comfort Hotel

TripAdvisor Rankings

Ranked #1 Comfort Hotel Kristiansand
Ranked #3 Comfort Hotel Square, Stavanger
Ranked #3 Comfort Hotel Nobel, Molde
Ranked #3 Comfort Hotel Union Brygge, Drammen

New hotel

Comfort Hotel Karl Johan

Centrally located in Oslo city centre. Opens 2015 with 183 rooms, restaurant and lobby bar.

New hotel

Comfort Hotel Xpress

Opens October 2014 in Tromsø with 192 rooms, centrally situated.

Find out more
New hotel

Comfort Hotel Xpress Central Station

Centrally located right next to Oslo Central Station. Opens October 2014 with 167 rooms.

Find out more
Clarion Hotel

TripAdvisor Rankings

Ranked #1 Clarion Hotel Grand Östersund
Ranked #1 Clarion Hotel Arlanda Airport
Ranked #1 Clarion Hotel Sense, Luleå
Ranked #2 Clarion Hotel Admiral, Bergen
Ranked #2 Clarion Hotel Stavanger
Ranked #2 Clarion Hotel Örebro
Ranked #2 Clarion Hotel Ernst, Kristiansand
Ranked #3 Clarion Hotel & Congress Trondheim
Ranked #3 Clarion Hotel Wisby
Ranked #3 Clarion Hotel Gillet, Uppsala
Ranked #3 Clarion Grand Hotel, Helsingborg


Bronze medal Chef of the Year

Awarded to Jesper Bogren, Clarion Hotel Post.


"Rising Star"

Awarded to Frida Ronge—chef at Clarion Hotel Post. Awarded by White Guide.


Best hotel chain in Sverige

Awarded by Grand Travel Award.

New hotel

Clarion Hotel Oslo Airport

A new 10 000 sq. meter congress center—"The Qube"—opens at Oslo Airport Gardermoen in 2014.

New hotel

Clarion Hotel Energy

Stavanger's newest hotel with 400 room and a 1000 sq. meter conference hall. Built with Energy Rating A by Snøhetta. Opens August 2014.

Find out more
New hotel

Clarion Hotel Malmö Live

25 floors tall with 444 rooms. Connected to Malmö's new concert arena. 1500 person capacity conference hall, with four additional meeting rooms each taking 400 more people. Opens May 2015

Find out more
Clarion Collection

TripAdvisor Rankings

Ranked #1 Clarion Collection Hotel Havnekontoret, Bergen
Ranked #1 Clarion Collection Hotel With, Tromsø
Ranked #1 Clarion Collection Hotel Bryggen, Ålesund
Ranked #1 Clarion Collection Hotel Tollboden, Drammen
Ranked #1 Clarion Collection Hotel Grand, Sundsvall
Ranked #1 Clarion Collection Hotel Uman, Umeå
Ranked #1 Clarion Collection Hotel Victoria, Jönköping
Ranked #1 Clarion Collection Hotel Etage, Västerås
Ranked #3 Clarion Collection Hotel Folketeateret, Oslo


Quality Hotel Globe

Opens 2014 with 206 new rooms—making Quality Hotel Globe's total number of rooms 524.

Find out more
New hotel

Clarion Collection Hotel Ole Bull

Opens 2014 with 94 rooms centrally located in Bergen between The National Scene and Torgalmenningen. Restaurant, meeting rooms and gym.

New hotel

Clarion Collection Hotel Borgen

An old distinguished building in Örebro city centre is being re-built as our new hotel. Opens in 2015 with 137 rooms, restaurant, gym and meeting rooms.

New hotel

Clarion Collection Hotel Helma

Opens 2015 centrally located in Mo i Rana with 110 rooms. Meeting room facilities for 100 people—with restaurant, kitchen, quiet rooms, lounges and gym.