Annual Report 2015

State of Nordic Choice Hotels

This is Nordic Choice Hotels, one of the largest hotel groups in the Nordic region. As part of our philosophy, we base our hotel operations on three equally weighted bottom lines: People, Planet, Profit. Familiarise yourself with our philosophy and find out more about our hotel chains: Clarion Hotel®Quality Hotel™ and Comfort Hotel®, as well as our 16 independent hotels.


Nordic Choice Hotels

Optional experience

Nordic Choice Hotels consists of three chains in addition to 16 independent hotels. We opted for diversity so that guests can choose a hotel experience that best fits their needs, preferences and budgets.



Number of countries


Number of hotels

13 000

Number of employees

32 342

Number of rooms (incl. franchise)

10 382

Turn over incl. franchise (NOK mill.)

9 719 176

Number of guests


Equity (in percent)


ISO-certified hotels

1 200 000

Nordic Choice Club Members

Nordic Choice Hotels

Quick facts

171 hotels. 5 unique hotel chains. 10 independent hotels. 5 countries. 100 destinations.


Triple bottom line

Sleep with your conscience clear

When you buy food at the supermarket, it has to say on the packaging what it contains. The product declaration is a promise that ensures commitment from the producers and gives you, the consumer, greater peace of mind. We want to give you same sense of security when you buy a hotel experience from us.That's why we report what we call "the three P's": People, Planet & Profit. We want to be assessed on all three. Completely openly. So that you can sleep with a clear conscience.

Show reports


Help us to eat the world into a better place

Nordic Choice wants to make it easy to eat good food with a clear conscience. Stating the ambition was easy. Finding the solutions is far harder. The journey to a plate is full of dilemmas. Is there food without any aftertaste that is good for your body, animals and the environment? In 2014, Nordic Choice became a proud sponsor of the EAT Stockholm Food Forum, a global initiative established by the Stockholm Foundation and Stockholm Resilience Centre. Together with the Confederation of Norwegian Enterprise and the Swedish Society for Nature Conservation, we have established the Local EAT Award, which is looking for entrepreneurs in food, health and sustainability.

Read more about the Local EAT Award (in Norwegian)

2015 in review

Never average

2015 can be summarised with a single word; growth! We have been graced with a grand total of 11 new members in the hotel portfolio of over 180 hotels, including Clarion Hotel & Congress Live in Malmö, Clarion Collection Hotel Oleana in Bergen and Quality Hotel Høje Taastrup in Copenhagen. Nordic Choice Hotels has its best result ever, the members’ club Nordic Choice Club grew by 200,000 members, we reduced our environmental footprint and won awards for best hotel chain in Norway and Sweden. The annual report and all the figures can be found here. You can see the highlights from the year 2015 in this short video. Enjoy!

▶ Play video


Generous Scandinavians gave over 50,000 Christmas gifts

In 2015 Nordic Choice Hotels collected more than 52,000 Christmas gifts for disadvantaged children in the hotels' own neighbourhoods. The company donates NOK 10 to UNICEF's work with every gift.

Nordic Choice Hotels voted the best hotel brand for the third consecutive year

Nordic Choice Hotels was voted the best hotel brand for the third consecutive year during the prestigious Grand Travel Awards 2016.

Nordic Choice Hotels won the award for "Internal event of the year"

During the annual sponsor and event awards ceremony, organised by the Sponsor and Event Association, Nordic Choice Hotels won the "Internal event of the year" award for its annual Winter Conference in Stockholm.

NOK 2 million to refugees

Nordic Choice Hotels donated NOK 2 million to UNICEF's efforts to provide humanitarian assistance to those displaced and in need of emergency aid in Syria.

Raised almost 1 million for refugee children

At the request of regular hotel guests in the Nordic Choice Club, Nordic Choice arranged so that all members could donate their bonus points for displaced children from war-torn Syria. As of September the 11th, Nordic Choice Club has collected NOK 927,166 for UNICEF.

Nordic Choice Hotels fetches chefs from Spain

There is a huge lack of cooks in Scandinavia. That is why in autumn 2015 representatives from Nordic Choice Hotels travelled to Barcelona to recruit chefs for the company in Norway and Sweden. Recruitment was done in collaboration with NAV Telemark and Vestfold and NAV EURES - the European employment service.

5000 free overnight stays for refugees

In 2015 Nordic Choice Hotels gave 5000 free overnight stays in hotels to the refugees who needed emergency help.

new hotel

Brunkebergstorg: "At Six", Stockholm

342 rooms, (2017)

new hotel


200 rooms (2017)

New hotel

Norefjell Ski & SPA

405 rooms (2016)

new hotel

Hotel F6, Helsinki Finland

66 rooms, (2016).

New hotel


148 rooms (2015)

new hotel

Strömstad SPA

232 rooms (2015)

New hotel

Holmsbu Hotel & SPA

182 rooms (2016)

New hotel

Clarion Hotel Helsinki Airport, Helsinki

New conference hotel with 700 rooms located at Helsinki-Vantaa Airport. Opens in 2017. 

New hotel

Avalon Hotel, Göteborg

101 rooms, (2015).

New Hotel

Hotel Christiania Teater, Oslo

102 rooms, (2015).

New hotel

Comfort Hotel Flesland, Bergen

A simple event and overnight stay accommodation option. 300 rooms in close proximity to the runway. Opens in 2017

New Hotel

Comfort Hotel Göteborg

289 rooms, two event rooms, restaurant OGBG and fitness room with sauna. Situated in the middle of town.

New hotel

Quality Hotel in Drammen

New hotel situated on the riverside at the heart of Drammen. 230 rooms, conference hall that seats 500 people. Opens 2019.


Best environmental work

Yasuragi wins Arlas Gullku for best environmental work


Condé Nast Gold List

The Thief on Condé Nast Gold List


Young Hotelier of the year

Espen Hammersvik from Clarion Hotel Admiral in Bergen has been named "Young Hotelier of the year 2016" by HSMAI, 


Norway’s best rooftop

Clarion Hotel The Edge won the prize for Norway’s best rooftop in a competition run by the travel agency Berg-Hansen.


Norway’s Leading Spa Resort

Norefjell ski and spa voted Norway’s Leading Spa Resort by World Travel Awards


Façade and Building of the year

Clarion Hotel & Congress Malmö Live voted Façade and Building of the year by the building industry’s annual gala.


Sweden’s best hotel chain

Clarion Hotel voted Sweden’s best hotel chain by Grand Travel Award


Best Big arena

Clarion Hotel Oslo Airport and The Qube voted "Best Big arena" by HSMAI


Honour price

Animal protection honour price for the hotel’s firework free New Year’s celebration "Happy Dog" at Clarion Hotel Arlanda Airport


Luxury Airport Hotel of the year

Clarion Hotel Arlanda Airport voted Luxury Airport Hotel of the year 2016 by Luxury Travel Award


International Clarion Hotel of the year

International Clarion Hotel of the year" by Choice Hotels International


Norway's most unique hotels

Comfort Hotel Grand Central voted Norway's most unique hotels of HSMAI


HSMAI Awards Service Promotion

Comfort Hotel Grand Central won gold for outstanding service during HSMAI Awards Service Promotion

Clarion Hotel

TripAdvisor Rankings


Clarion Collection Hotel With, Tromsø

Clarion Collection Hotel Bryggen

Clarion Collection Hotel Helma

Clarion Hotel & Congress Trondheim

Clarion Hotel The Edge

Clarion Collection Hotel Folketeatret

Clarion Collection Hotel Havnekontoret

Clarion Collection Hotel No.13

Clarion Collection Hotel Arcticus, Harstad

Clarion Hotel Bergen Airport

Clarion Collection Hotel Planetstaden, Malmö

Clarion Collection Hotel Kompaniet, Nyköping

Clarion Collection Hotel Odin, Göteborg

Clarion Hotel Winn, Gävle

Clarion Collection Hotel Bilan, Karlstad

Clarion Collection Hotel Carlscrona

Clarion Collection Hotel Grand, Sundsvall

Clarion Collection Hotel Wellington, Stockholm

Clarion Collection Hotel Tapto, Stockholm


Printed Publication of the Year

Nordic Choice Hotels awarded HSMAI Gold in the Printed Publication of the Year category.


Advertising Film of the Year

Nordic Choice Hotels awarded HSMAI Gold in the Advertising Film of the Year category.


Best Norwegian Hotel Chain

Clarion Hotel won the Grand Travel Award in the Best Norwegian Hotel Chain category


Best Workplace in Norway

Clarion Hotel won the Grand Travel Award in the Best Workplace in Norway category


Debio's Food ØQ Award

Nordic Choice Hotels was awarded Debio's Food ØQ Award (Organic Pioneer Counties). The Food Award is given to operators who work with organic food production and sustainable menus in large scale households.


Profit Creator of the Year

The Euro Business School Awards named Nordic Choice Hotels as the Profit Creator of the Year


Best for sustainability

The Sustainable Brand Index ranked Nordic Choice Hotels as best for sustainability in the hotel industry.


Great Place to Work

Nordic Choice Hotels was ranked as Norway's 8th best place to work by the Great Place to Work list.


Honorary Prize

The Norwegian School of Hotel Management Honorary Prize was awarded to the CEO of Nordic Choice Hotels Torgeir Silseth. 


Fairtrade Challenge

Nordic Choice Hotels won in the Fairtrade Challenge in Sweden. 


Best Ski Resort category

Copperhill Mountain Lodge won at the World Ski Awards in the Best Ski Resort category. 


Best Content Marketing Project

The Thief won HSMAI Gold for Best Content Marketing Project of the year. 


Launch of the Year

The Thief won a Grand Travel Award in the Launch of the Year category.


City Hotel of the Year

The Thief won a Grand Travel Award in the City Hotel of the Year category.


Sweden's best hotel chain for business travellers

Award named Clarion Collection Hotel as Sweden's best hotel chain for business travellers.


Best Swedish Hotel Chain

Clarion Hotel won the Grand Travel Award in the Best Swedish Hotel Chain category.

Quality Resort

TripAdvisor rankings

Ranked #2 Quality Hotel & Resort Strømstad
Ranked #1 Quality Spa & Resort Dalecarlia, Tällberg


Norway's best business hotel

World Travel Awards named Comfort Hotel Grand Central as Norway's best business hotel. 

New Hotel


Two hotels, one a high end business establishment and the other a boutique hotel, are currently under construction at Brunkebergstorg in Stockholm city centre. A total of 30,000 sqm spread across 540 rooms, 2000 sqm, a fitness centre and spa area. Both hotels will feature restaurants, cafés and bars. In additions, the biggest rooftop restaurant in Stockholm - an amazing 1200 sqm - is being built and will offer panoramic views of the city. The hotel complex is scheduled to open in 2017.

New Hotel

Clarion Collection Hotel Kung Oscar, Trollhättan

A new hotel located in the heart of Trollhättan will open in 2015. Clarion Collection Hotel Kung Oscar will features 80 rooms and an inviting lobby bar offering breakfast and dinner.

Nytt Hotell

Clarion Hotel Helsinki

429 rooms, 10 meeting rooms and 700 sqm of conference facilities all make Clarion Hotel Helsinki the city's biggest conference hotel. The hotel will be the chain's first in Finland and is scheduled to open in 2016.

New hotel

Quality Hotel Kiruna

A conference hotel offering a pleasant lobby atmosphere, restaurant, gym and sauna is currently being built in the heart of Kiruna's new town centre. The hotel will feature 264 rooms and almost 900 sqm of conference facilities. Hotel opens in 2017.

New hotel

Comfort Hotel Flesland, Bergen

Opens 2017.

Quality Hotel

TripAdvisor Rankings

Ranked #1 Quality Hotel Alexandra, Molde
Ranked #1 Quality Hotel Fredrikstad
Ranked #3 Quality Hotel Waterfront, Ålesund
Ranked #2 Quality Hotel Luleå
Ranked #3 Quality Hotel Sundsvall
Ranked #3 Quality Hotel Grand Kristiansund

New hotel

Quality Hotel Haparanda

Opens in 2016 with 150 rooms on 20 floors. Centrally located in Haparanda, northern Sweden. 1400 sq. meters of conference facilities.


Best international Quality Hotel

Quality Spa & Resort Strømstad—awarded by Choice Hotel International 


Best Europian Quality Hotel

Quality Spa & Resort Strømstad—Awarded by Choice Hotel Europa

Nordic Hotels & Resorts

TripAdvisor Rankings


The Thief, Oslo

Hotel Avalon, Gothenburg

Comfort Hotel

TripAdvisor Rankings


Comfort Hotel Eskilstuna

Comfort Hotel Xpress Youngstorget

Comfort Hotel RunWay

New hotel

Clarion Collection Oleana

Opens 2014 with 98 rooms centrally located in Bergen between The National Scene and Torgalmenningen. Restaurant, meeting rooms and gym.

New hotel

Clarion Collection Hotel Borgen

An old distinguished building in Örebro city centre is being re-built as our new hotel. Opens in 2016 with 137 rooms, restaurant, gym and meeting rooms.

New hotel

Clarion Collection Hotel Helma

Opens 2015 centrally located in Mo i Rana with 110 rooms. Meeting room facilities for 100 people—with restaurant, kitchen, quiet rooms, lounges and gym.