Nordic Choice Hotels

Your choice of experience

Nordic Choice consists of four chains in addition to 10 independent hotels. We have opted for diversity so that you, as a guest, may choose the hotel experience that best suits your needs, preferences and budget.



Number of countries


Number of hotels

12 932

Number of employees

31 093

Number of rooms (incl. franchise)

8 941

Turn over incl. franchise (NOK mill.)

8 965 843

Number of guests


Equity (in percent)


ISO-certified hotels

1 124 610

Nordic Choice Club Members

Nordic Choice Hotels

Quick facts

171 hotels. 5 unique hotel chains. 10 independent hotels. 5 countries. 100 destinations.



Get to know our chains

We make it easy to choose the right hotel experience for you. It should fit with your budget, the purpose of your journey and your personality. This overview gives you the hard facts. No matter what the chain though, the smile is always included.

Free WifiFree coffeeROOM SERVICEConferenceMeeting roomRESTAURANTLOBBY SHOPFree supperCertified meeting advisorKITCHEN & TABLEExperience hotelsIndependent hotels

Free Wifi

Always online

All our hotels offers free Wifi both in your room and common areas. Log in information can be obtained from the reception, but a pro tip is to use your Nordic Choice Club membership number—that way you are always online. Become a Nordic Choice Club member here.

Free coffee

Smoking hot

We always offer free organic coffee. We serve about 2 800 cups every hour.


Stay in

Nothing is better than a lazy morning with breakfast in bed, or a quiet romantic dinner at the room. We also offer service directly to your meeting room.


Every occasion

We offer big conference centres for every occasion. Attention to detail is free.

Meeting room

Effective meetings

We offer full focus. We have meeting rooms for every possible need, all equipped with the latest technology.


Food for all

Our à la carte restaurants have always something new to delight you with. Enjoy a full dinner, snacks or simply just a drink.

We strive to use the best organic commodities, and are constantly supervising and improving our offers. Clarion Hotel can also call itself the first palm oil free hotel chain in the Nordic countries.


Only at Comfort Hotel

Comfort Hotel is all about simplistic quality. By not having mini bars in every room—you can by what you need in our lobby shop—we make your stay cheaper. Bonus: increased chance of meeting nice people in our lobby!

Free supper

Only at Clarion Collection

We offer free supper at night for all our guests between 18:00 and 21:00. If you check in later, we'd love to make you a snack to eat.

Certified meeting advisor

Only at Quality Hotel

Quality Hotel offers a dedicated Quality Meeting Advisor for our conference guests. We can assist you with planning and execution of your meeting, event or conference—be it 2 or 65 000 attendees.


Only at Clarion Hotel

Together with one of the world's best chefs, Marcus Samuelsson, Clarion Hotel has developed Kitchen & Table. The restaurant is built around the idea of fun dining, and fuses Manhattan's diversity and the Scandinavian kitchen. Combine this with local produce, and the result is an exciting and delightful eating experience—in a relaxed and vibrant atmosphere.

Experience hotels

Only at Quality Resort

Quality Resort is experience hotels close to the best destinations. Golf, hiking, skiiing, swimming or spa—every hotel offers a diversity of activities and attractions. We can cusomise different experiences for couples, families and companies based on your particular needs. At Quality Resort there is always something to look forward to.

Independent hotels

Only at Nordic Hotels & Resort

These are hotels worth the visit in itself. There is no equal. We offer the little extra for for those who want the best there is. We operate the independent hotels under there own brands, but they all sets themselves apart with exclusive interior, art and design, combined with near perfection room service. 

Mountains, fresh air, spa, culture or urban experiences—Nordic Hotels & Resorts will exceed your expectations every time.

Triple bottom line

Sleep with your conscience clear

When you buy food at the supermarket, it has to say on the packaging what it contains. The product declaration is a promise that ensures commitment from the producers and gives you, the consumer, greater peace of mind. We want to give you same sense of security when you buy a hotel experience from us.That's why we report what we call "the three P's": People, Planet & Profit. We want to be assessed on all three. Completely openly. So that you can sleep with a clear conscience.

Show reports


Help us to eat the world into a better place

Nordic Choice wants to make it easy to eat good food with a clear conscience. Stating the ambition was easy. Finding the solutions is far harder. The journey to a plate is full of dilemmas. Is there food without any aftertaste that is good for your body, animals and the environment? In 2014, Nordic Choice became a proud sponsor of the EAT Stockholm Food Forum, a global initiative established by the Stockholm Foundation and Stockholm Resilience Centre. Together with the Confederation of Norwegian Enterprise and the Swedish Society for Nature Conservation, we have established the Local EAT Award, which is looking for entrepreneurs in food, health and sustainability.

Read more about the Local EAT Award (in Norwegian)

2014 in review

Never average

In the midst of the oil and currency worries, we grew to become bigger and stronger than ever before. During the course of the year, we opened eight new hotels, including Clarion Hotel The Edge in Tromsø, Clarion Hotel Energy in Stavanger, Comfort Hotel Xpress in Tromsø and Comfort Hotel Xpress Central Station in Oslo. We reached the milestone of 1 million Nordic Choice Club members, won an award for being the best hotel chain in Norway and Sweden, and focussed on sustainable and healthy food production through the Local EAT Award. You can find the annual report and all the figures here. We have also brought together the highlights of 2014 in a video. Enjoy!

▶ Play video



Printed Publication of the Year

Nordic Choice Hotels awarded HSMAI Gold in the Printed Publication of the Year category.


Advertising Film of the Year

Nordic Choice Hotels awarded HSMAI Gold in the Advertising Film of the Year category.


Best Norwegian Hotel Chain

Clarion Hotel won the Grand Travel Award in the Best Norwegian Hotel Chain category


Best Workplace in Norway

Clarion Hotel won the Grand Travel Award in the Best Workplace in Norway category


Debio's Food ØQ Award

Nordic Choice Hotels was awarded Debio's Food ØQ Award (Organic Pioneer Counties). The Food Award is given to operators who work with organic food production and sustainable menus in large scale households.


Profit Creator of the Year

The Euro Business School Awards named Nordic Choice Hotels as the Profit Creator of the Year


Best for sustainability

The Sustainable Brand Index ranked Nordic Choice Hotels as best for sustainability in the hotel industry.


Great Place to Work

Nordic Choice Hotels was ranked as Norway's 8th best place to work by the Great Place to Work list.


Honorary Prize

The Norwegian School of Hotel Management Honorary Prize was awarded to the CEO of Nordic Choice Hotels Torgeir Silseth. 


Fairtrade Challenge

Nordic Choice Hotels won in the Fairtrade Challenge in Sweden. 


Best Ski Resort category

Copperhill Mountain Lodge won at the World Ski Awards in the Best Ski Resort category. 


Best Content Marketing Project

The Thief won HSMAI Gold for Best Content Marketing Project of the year. 


Launch of the Year

The Thief won a Grand Travel Award in the Launch of the Year category.


City Hotel of the Year

The Thief won a Grand Travel Award in the City Hotel of the Year category.


Sweden's best hotel chain for business travellers

Award named Clarion Collection Hotel as Sweden's best hotel chain for business travellers.


Best Swedish Hotel Chain

Clarion Hotel won the Grand Travel Award in the Best Swedish Hotel Chain category.

Quality Resort

TripAdvisor rankings

Ranked #2 Quality Hotel & Resort Strømstad
Ranked #1 Quality Spa & Resort Dalecarlia, Tällberg


Green Chef of the Year

Leangkollen and Tore Sægrov won the prize for Green Chef of the Year during the Smak 2014 fair.


Norway's best business hotel

World Travel Awards named Comfort Hotel Grand Central as Norway's best business hotel. 

New Hotel


Two hotels, one a high end business establishment and the other a boutique hotel, are currently under construction at Brunkebergstorg in Stockholm city centre. A total of 30,000 sqm spread across 540 rooms, 2000 sqm, a fitness centre and spa area. Both hotels will feature restaurants, cafés and bars. In additions, the biggest rooftop restaurant in Stockholm - an amazing 1200 sqm - is being built and will offer panoramic views of the city. The hotel complex is scheduled to open in 2017.

New Hotel

Clarion Collection Hotel Kung Oscar, Trollhättan

A new hotel located in the heart of Trollhättan will open in 2015. Clarion Collection Hotel Kung Oscar will features 80 rooms and an inviting lobby bar offering breakfast and dinner.

Nytt Hotell

Clarion Hotel Helsinki

429 rooms, 10 meeting rooms and 700 sqm of conference facilities all make Clarion Hotel Helsinki the city's biggest conference hotel. The hotel will be the chain's first in Finland and is scheduled to open in 2016.

New hotel

Clarion Hotel Air, Stavanger

Clarion Hotel Air will open in 2015, located just 800 metres from the terminal at Stavanger Airport. The hotel will feature 300 rooms, the Kitchen & Table restaurant and 1500 sqm of conference facilities - all spread across 10 storeys.

New Hotel

Quality Hotel & Resort Frösö Park, Östersund (2015)

202 hotel rooms, 10 suites and capacity for up to 4400 conference delegates - all situated in an area of outstanding natural beauty. The first new hotel for 20 years in Östersund will open in 2015.

New hotel

Quality Hotel Kiruna

A conference hotel offering a pleasant lobby atmosphere, restaurant, gym and sauna is currently being built in the heart of Kiruna's new town centre. The hotel will feature 264 rooms and almost 900 sqm of conference facilities. Hotel opens in 2017.

New hotel

Comfort Hotel Flesland, Bergen

Opens 2017.

Quality Hotel

TripAdvisor Rankings

Ranked #1 Quality Hotel Alexandra, Molde
Ranked #1 Quality Hotel Fredrikstad
Ranked #3 Quality Hotel Waterfront, Ålesund
Ranked #2 Quality Hotel Luleå
Ranked #3 Quality Hotel Sundsvall
Ranked #3 Quality Hotel Grand Kristiansund


Quality Hotel Edvard Grieg

Just 5 minutes from Bergen Airport. This new addition adds 220 new rooms in 2015—giving the hotel a total of 373 rooms. 11 new meeting rooms and a conference hall of 1000 sq. meters is also being added.

Find out more
New hotel

Quality Hotel Pond

Situated 10 minutes from Sola Airport and 20 minutes from Stavanger city centre. This brand new hotel opens in 2016 with 185 rooms and 6 conference halls.

New hotel

Quality Hotel Haparanda

Opens in 2016 with 150 rooms on 20 floors. Centrally located in Haparanda, northern Sweden. 1400 sq. meters of conference facilities.


Best international Quality Hotel

Quality Spa & Resort Strømstad—awarded by Choice Hotel International 


Best Europian Quality Hotel

Quality Spa & Resort Strømstad—Awarded by Choice Hotel Europa

Nordic Hotels & Resorts

TripAdvisor Rankings

Ranked #2 The Thief, Oslo
Ranked #1 Copperhill Mountain Lodge, Åre
Ranked #1 Stenungsbaden Yacht Club, Stenungsund
Ranked #1 Selma Spa, Sunne

Nytt hotell

Quality Hotel View

Opens 2016 with 302 rooms over 16 floors. Situated at Hyllie, Malmö, 10 minutes with train from Copenhagen. Lobby bar, lounge and restaurant. 16 conference halls with a total capacity of 1120 people.

New hotel

Comfort Hotel Norrköping

180 rooms. Opens 2015.

Comfort Hotel

TripAdvisor Rankings

Ranked #1 Comfort Hotel Kristiansand
Ranked #3 Comfort Hotel Union Brygge, Drammen
Ranked #3 Comfort Hotel Nouveau, Helsingborg
Ranked #3 Comfort Hotel Winn, Umeå
Ranked #3 Comfort Hotel Jönköping
Ranked #1 Comfort Hotel Runway, Gardermoen
Ranked #3 Comfort Hotel Xpress Tromsø

New hotel

Comfort Hotel Karl Johan

Centrally located in Oslo city centre. Opens 2016 with 184 rooms, restaurant and lobby bar.

Clarion Hotel

TripAdvisor Rankings

Ranked #1 Clarion Hotel Stavanger
Rannked #2 Clarion Hotel Energy, Stavanger
Ranked #1 Clarion Hotel Grand, östersund
Ranked #1 Clarion Hotel Arlanda Airport
Ranked #1 Clarion Hotel Sense, Luleå
Ranked # 1 Clarion Hotel Örebro
Ranked #1 Clarion Hotel & Congress Trondheim
Ranked #3 Clarion Hotel Wisby
Ranked #1 Clarion Hotel Grand, Helsingborg
Ranked #1 Clarion Hotel Winn, Gävle
Ranked #3 Clarion Hotel Admiral, Bergen
Ranked #2 Clarion Hotel Ernst, Kristiansand

New hotel

Clarion Hotel Malmö Live

25 floors tall with 444 rooms. Connected to Malmö's new concert arena. 1500 person capacity conference hall, with four additional meeting rooms each taking 400 more people. Opens May 2015

Find out more
Clarion Collection

TripAdvisor Rankings

Ranked #1 Clarion Collection Hotel Tollboden, Drammen
Ranked #1 Clarion Collection Hotel Bryggen, Ålesund
Ranked #1 -Clarion Collection Hotel Grand, Sundsvall
Ranked #1 Collection Hotel Havnekontoret. Bergen
Ranked #2 Clarion Collection Hotel No 13, Bergen
Ranked #1 Clarion Collection Hotel With, Tromsø
Ranked #2 Clarion Collection Hotel Uman, Umeå
Ranked #1 Clarion Collection Hotel Victoria, Jönköping
Ranked #1 Clarion Collection Hotel Etage, Västerås
Ranked #1 Clarion Collection Hotel hammer, Lillehammer
Ranked #1 Clarion Collection Hotel Amanda, Haugesund
Ranked #1 Clarion Collection Hotel Arvidsjaur

New hotel

Clarion Collection Oleana

Opens 2014 with 98 rooms centrally located in Bergen between The National Scene and Torgalmenningen. Restaurant, meeting rooms and gym.

New hotel

Clarion Collection Hotel Borgen

An old distinguished building in Örebro city centre is being re-built as our new hotel. Opens in 2016 with 137 rooms, restaurant, gym and meeting rooms.

New hotel

Clarion Collection Hotel Helma

Opens 2015 centrally located in Mo i Rana with 110 rooms. Meeting room facilities for 100 people—with restaurant, kitchen, quiet rooms, lounges and gym.