The human factor


No matter how much money we make, it will never exceed the value of the contributions of our people and their job satisfaction. At the end of 2018 Nordic Choice Hotels had more than 13 975 employees from 152 different nationalities.


Key figures: Diversity

While many people see "strength in numbers" we want to show strength in diversity. Many nationalities, combined with a high proportion of non-Scandinavian leaders, is one of our most important competitive advantages.


Percentage employees with non-Scandinavian background


Percentage middle-managers with non-Scandinavian background

Key figures: Well-being

The main reason our guests come back again and again is our happy, friendly and satisfied employees. We measure this by low sick leave and high satisfaction scores in our employee survey 'The Beat'. The survey measures well-being in the organisation. The survey is conducted among all employees twice a year. The scale runs from -100 to +100, where anything over 30 is considered a good result.

Sick leave

Percentage sick leave

*Percentage sick leave


Employee survey 'The Beat'

*Scale -100 to +100 where 100 is the best.

Donations to UNICEF

For each night a guest stays with us, we make a donation to UNICEF. We collect money through the Sweet Dreams project, which finances a safe night's sleep to children who are victims of human trafficking.

Sweet Dreams

Stay nights


Donations to Unicef





In 2017, more than 801 unemployed people were offered placements at one of our hotels through the our partnerships with, amongst others, NAV, the Swedish Public Employment Service, Samhall and Ringer i Vannet. 33.6 % transitioned into permanent employment after the end of their placements.

Sweet Dreams armband

1 500 000 NOK

All our hotels sell Sweet Dreams armbands made by women at one of the UNICEF centres we support. All profits go straight back to the centre. In 2017, this raised NOK 1.5 million. The project aims to provide the women with financial independence, and to help secure a safe future for them and their children. Additionally, we fund the centre’s ‘gate team’ who identify children who are victims of the sex trade, slavery and other forms of abuse.

Guests donate Nordic Choice Club points

450 000 NOK

In 2017, our guests donated 15 million bonus points to the Sweet Dreams project. We converted the points into cash, and were able to transfer NOK 450,000 to the project.


LGBT network in the workplace

Nordic Choice Hotels joined forces with other trade and industry entitles, government and organisations to form a knowledge network for LGBT inclusion in the workplace. The goal is to become the most open and inclusive workplace in the Nordic region.

Equal opportunity

63% of all employees are women

65% of all department managers and 52% of all hotel managers are women. 4 out of 9 members of Corporate Management are women.

Sweet Dreams

NOK 5,250,000 buys 340,000 safe nights

In September 2017, Nordic Choice launched the Sweet Dreams Stay concept, which aims for us and our guests to work together to help ensure that even more children who are the victims of human trafficking get a safe night’s sleep. For each night that a guest turns down daily housekeeping of their work, they help to save the environment through reducing the use of water and chemicals, and to show our gratitude we make a donation to UNICEF. During the course of the final four months of 2017, this resulted in an extra donation to UNICEF worth NOK 800,000. The project will continue at full scale during 2018. Nordic Choice Hotels also got involved in several other activities that generated donations. Filled with energy, courage and enthusiasm, 4,000 active employees participated in our annual fitness campaign pulseforUNICEF, we ran the Holmenkollstafetten relay race for UNICEF, and donated Christmas presents and Easter eggs to their good cause. These activities combined raised a total of NOK 5,250,000, which helped to secure 340,000 safe nights.


80 000 gifts and 800 000 NOK

In December 2017, our hotels collected 80,000 Christmas presents for disadvantaged children and young people in local communities. Nordic Choice Hotels matched this with a donation of NOK 800,000 to UNICEF.


VK2018 - Yes, WeCare

This year’s biggest internal kick-off in the Nordics focused on caring about the world and the people around us. Once again, 3,000 Nordic Choice Hotels employees, partners and suppliers gathered in Stockholm. See video here.