Profitable growth


2018 was a good year for Nordic Choice Hotels. We increased EBITDA by 32 %.


Key figures: SALES

The group has had a year of good results in most areas. Turnover in 2018 was NOK 10,880 million, an increase of NOK 238 million compared with 2017. Growth was partially driven by organic growth but also from acquisition of companies specializing on the long stay segment. These companies are placed in the subsidiary Strawberry Living.

Number of rooms

Number of rooms (inc. franchise)





Key figures: RevPAR/TrevPAR

Revenue per available room (RevPAR) and total revenue per available room (TrevPAR) are the standard terms in the hotel industry used to indicate how good any operator is at converting available rooms into revenue. RevPAR in 2018 increased by 2,85 %.


RevPAR (operating)



Key figures: Online revenue

In 2018, we set a new record for bookings through our own website and app with a total revenue of NOK 2.1 billion. This is an increase of 17 % compared to 2017. App alone stood for NOK 340 million, a 111% increase from 2017


Online revenue

Distribution of revenue per device

*Green = handheld, Gray = desktop

The guest journey

Cheapest on own website

Nordic Choice Hotels continued to stand up to third party channels’ demands for pricing parity between hotels’ own websites and external booking sites. still offers the cheapest prices for your hotel stay.

The guest journey

Social media

In 2017, we reached out to 100,000 fans. We had 48 million impressions, and guests watched more than 10,000 hours of our videos.

Nordic Choice Club

Membership growth

During the course of 2017, 254,000 new members joined Nordic Choice Club. We have also passed 1.5 million members in total. This is a milestone.

Nordic Choice Club

New partners

In 2017, Nordic Choice launched even more member benefits through four new partners. Royal Caribbean Cruises, Merida, STS alpereiser and Morris/Accent

Nordic Choice Club

In 2017, the Public member rate was launched, which offers a 5 % member discount on hotel rooms. Being a member pays - you always get a discount.

The guest journey

New app features

The NCH app makes it possible to book, pay and check in and out of hotels through your mobile phone. During the course of 2017, the app was updated with mobile key cards, a chat-with-reception feature and digital newspapers.

Food and drink

NOK 2901 million

Nordic Choice is increasingly investing in great culinary experiences. In 2017, our hotels saw food and drink revenues of NOK 2,901 million.


NOK 42

Total revenue per available room increased by NOK 42 in 2017 compared with 2016.


Substantial digital investment

In 2017, Nordic Choice Hotels made a substantial investment in digital and technological innovation through its company eBerry. The launch of the first fully-fledged hotel app in the Nordic region was one of its biggest innovations.


NOK 9,923 million

The 2017 results show that our revenues increased by 9.1% and amounted to NOK 9,923 million compared with NOK 9,096 million in 2016.

Satisfied guests

Increased guest satisfaction

Nordic Choice has an ever increasing number of satisfied guests. This drives growth. The guest loyalty index NPS (Net Promotor Score) has increased by 1.4 in 2017 and is 3.9 points better than the market average.

Operating turnover

NOK 827 million

Operating turnover increased by NOK 827 million in 2017 compared with 2016, which was partly driven by new capacity.


Nordic Choice Hotels operates 3 hotel chains and 24 independent hotels in more than 100 destinations in the Nordic and Baltic regions.